Benjamin Eye Institute

Brand Identity & Design
UX/UI Prototyping
Multi-Page Website



/2022-03

Location: Los Angeles, CA
 Sector: Ophthalmology / Healthcare
Model: B2C

For the Benjamin Eye Institute, we translated a complex medical service offering into a clear, elegant digital experience. The new brand identity balanced tradition with innovation: modern typography, a refined color palette, and clean layouts revitalized the clinic’s visual presence while keeping its trusted heritage intact.

We developed a mobile-first, multi-page website where each page was designed as a conversion-ready landing page. Interactive prototypes simplified navigation, making it effortless for patients to explore LASIK, cataract, and dry-eye treatments, and to book consultations directly from their phones. The result is a cohesive visual system — extended across desktop, mobile, and in-clinic screens — that reinforces trust, accessibility, and the premium positioning of Benjamin Eye Institute.


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