TotalSkin & Co

Brand Identity & Design
UX/UI Prototyping
Web CRM system



/ 2021-10

Location: Manhattan, NY
Sector: Aesthetic / Skincare
Model: B2C

For Total Skin & Co., we transformed a premium aesthetic and skincare clinic into a modern digital brand experience. The new identity reflected exclusivity and sophistication, featuring refined typography, a neutral luxury palette, and clean, spacious layouts that aligned with the clinic’s concierge positioning.

We designed a mobile-first, multi-page website integrated with a subscription-based skincare portal. Each page functioned as a personalized subscription system, guiding clients through treatments, offering customized prescriptions, and facilitating automated reordering. The result was a cohesive visual ecosystem — spanning desktop, mobile, and packaging — that elevated the brand’s presence and reinforced its position as a trusted luxury skincare destination.

Full case outline



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